Book

Schwarz, Barb, 1944-

Staging to sell : the secret to selling homes in a down market / Barb Schwarz.

Hoboken, N.J. : John Wiley & Sons, ©2009.

xvii, 267 pages : illustrations ; 24 cm

Home staging strategies needed to succeed in a down market. Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That's where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It's all about presentation. In Staging to Sell, Barb Schwarz, The Crea.

House selling.

Home staging.

Real estate business.

Includes index.

Includes bibliographical references and index.

Get set, go! -- The let-me-tell-you-how-I-work approach -- Step 1 : Meeting together the first time -- The Career Book : the key to your credibility -- Prospecting and uses of the Career Book -- Step 2 : The exclusive detailed report -- The Marketing Portfolio -- Recipe for a sale : pricing the property right -- The pricing-your-home triangle -- Staging the property : the outside story -- Staging the property : the inside story -- Staging completion -- State your life and work, too! -- Your journey toward success -- The S factor : staging success stories from ASPs and their sellers in the field -- Appendix. Barb's real estate words and tools that will work for you! -- A brief history of staging and the stage trademark.

2009005641

9780470447123

0470447125

268790913

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